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First PR Coverage

First PR Coverage
Following on from my last post about my work with Melanie at Lothian Therapy, it was great to pick up the latest issue of Natural Health magazine to see her featured in the Festive Stress article. This was Melanie's first piece of national PR and just a small part of the work we have done together. From finding her core focus, creating her message, to creating her brand and promoting her services, it has been a fun and successful 4 months working together. Plus there is more PR coverage to come in the next couple of weeks!
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Creating Focus - Lothian Therapy

Creating Focus - Lothian Therapy
A couple of months ago I was introduced by a previous client to Melanie Phillips of Lothian Therapy. Although we couldn't be further apart in distance, as Melanie is based on the East Coast of Scotland and I am based in East Kent, we have formed a successful working relationship focussing on raising an awareness to the great work Melanie does as a Cognitive Hypnotherapist, EFT Specialist and Life Coach.

Following the basis of my small business package, we have peeled back the layers of her work and found her true niche and specialism.. From there we have created her key message and focus which is now the core of her promotion and marketing including creating a new website, with the help of TDS Media. Then in the past week I have secured placement for her in two national publications in the lead up to Christmas.

We still have some work to do but it has been such a pleasure to work with Melanie and also to be able to see how effective our working together has been for her and her business and in a short space of time.

Working with clients like Lothian Therapy enables me to use my all round skills in marketing and PR as it is important to not only open the door to your business but to be saying the right things to your target audience when they step into your business.

http://lothiantherapy.com/
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Expectations of PR

Expectations of PR

I have said this before, the world of PR has changed but then what hasn’t changed over the years? However the one thing that hasn’t changed is the uncertainty as to how to measure return on investment on PR activities. If I had a £1 for every time I have heard someone say either “PR doesn’t work for small businesses” or “but how can I measure my investment in you”, I could have retired by now.

So let me answer both those common questions here and now.

Firstly what is PR? Ok maybe I should re phrase that, what do you think of as PR? For most it is simply about appearing in the media, and they are correct but PR is so much more than that.

PR is the perception of your business, it is the message / image you are portraying to your clients. It is the relationship between you, your employees (if relevant) and your customers. PR opens the door to your business showing your customer who you are and what and how your services and products can benefit them. PR is and can be for ALL types of businesses as it should be seen as a necessity not a luxury! Unfortunately it does also conjure up thoughts of tied contracts and costly retainers too.

To answer the second question in regards to return on investment, this is actually an open ended question as in fact what we need to ask is what are your expectations of PR?

What do you think it will bring to your business? What do you want to achieve with PR?Are you looking for a PR company to send out press releases and devise a campaign to raise awareness to your brand, product or service? Or are you in fact looking for something else?

Please note before I continue…….PR is NOT sales!!

When you employ someone to provide PR services in terms of creating a media buzz about your products and services then that is what you are investing in, and they will work their hardest to attain coverage (which is getting harder and harder anyway – but that’s for another time). But PR is not sales and so by being in the paper does not guarantee sales and that is why it is even more important to ensure that your marketing is right and you are able to fulfil the needs of your clients!
This is where I come in, because I am not your usual PR business / person. Yes I can send out press releases and say how great your business is but I provide more than PR, which is difficult to give a label too although some have called it motivational marketing.

So what is the return on your investment if you work with me? Well, firstly you get me, not me initially then someone else, just me! Someone who has many years of experience in PR and marketing communications. Someone who rolls her sleeves up, gets involved and finds the heart of your business, then creates the message to portray truly what your business does. I provide direction and focus, offering advice and support to ensure your business is talking to the right audience in the right way. Then as and when the time is right I will introduce you to my network of media contacts so you can then confidently appear in the media, but only if you are ready and if it is right for your business. Today business has to be flexible and that is how I work too, with a range of different services and packages to suit all.

PR is not rocket science and yes you can go on workshops, seminars, read books that tell you what you must do and how to do it BUT I believe that it needs someone from outside your business to be able to really capture the essence of who you are, what your business is about and clearly stating that core message to your target audience.

So I hope that this gives you more confidence in the importance of PR for your business and helps you evaluate your expectations about it and demonstrates the value of your investment.

If you would like to find out more about how I can help your business then call me or email me, I would like to hear from you!

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Feel the Glow!

Feel the Glow!
Over the past week it has been great to see two pieces of client media coverage that I secured for nutrition and fitness group, Glow. Must admit I do love getting great case studies into magazines especially as they can inspire so many. This was one of those stories. Lovely Laura has lost 4 stone and looked amazing. This appeared in the Woman Magazine Diet Special.

On behalf of Glow I have also created and built a strong relationship with Bella magazine, in which we create a 7 days healthy eating plan. Based on the Glow principles these featured menu plans encourage us to cook from scratch and to enjoy fresh and wholesome foods.

If you have a business with great case studies, why not give me a call to find out how can inspire and motivate others.
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Communication Won’t Let You Down!

Communication Won’t Let You Down!
Spandau Ballet were right with their hit Communication, when it was played way back when, or were they?

Over the weekend, we found ourselves without gas due to a gas explosion on a local building site. The gas network company have been brilliant in keeping us updated through social media and printed letters through our doors. There is no excuse these days not to communicate with our customers, existing and potential. In fact some may say that there are too many routes of communication, yet whether you chose to use one or a number of those communication channels, are you actually saying what your customers wants to hear (or read)?

I am still surprised as to how many businesses build a website and then sit back presuming their PR and marketing is done and wonder why the phones are not ringing. Of course in the first instance is that website talking to the target audience, but that is a topic for another blog post. Then there are those who may be communicating but not actually saying anything. What I mean is that they are making lots of noise but are they communicating the right message about who they are, their USPS, their products and their services?

So if I can make a suggestion this week, take time to think about whether your communication is a true reflection of you, your business, service or product. Then think about who you are talking to and what they want to hear, which ultimately means they become your customer.

That’s what I have been doing and so hence why I have written this blog!

Until next time.......... Mandy x
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Perfect Balance Clinic

Perfect Balance Clinic

For the past couple of months I have had the pleasure to work with the team at Perfect Balance Clinic. With seven locations across Herts, Beds and London Perfect Balance was created and is headed up by leading osteopath Stephen Makinde and his partner midwife and osteopath Sara Randall Their team comprises of physiotherapists, osteopaths, sports therapists, podiatrists and rehabilitation experts. They have a wide ranging client base from professional athletes, sports professionals to pregnant women, new born babies and so the list goes on. They also offer a range of corporate services too from wellness to workplace assessment. Their range of expertise is phenomenal and it is exciting to work with a team of health professionals.

Even in the short time I have been working with them I have been able to secure and capture some great media coverage and opportunities for them and look forward to much more in the months ahead.

www.perfectbalanceclinic.com

Photo: Stephen and Sara with the team at the recently opened Perfect Balance Clinic Luton situated at David Lloyd at Capability Green

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April Update

Oops!!! I certainly haven't been practising what I preach recently by keeping my website news / blog updated. My excuse is that I have been so busy working with three lovely new clients as well as of course my existing clients that not sure where April has gone.

Over the past few weeks my existing client work as included creating and implementing opportunities such as full three page features and sharing their award winning success. I have also been working with a leading charity who are being supported by a client over the next 12 months which involves a programme of activities and events. Plus with the start of a new financial year for many organisations I have been creating marketing plans and reports for several clients to support their objectives for the next 12 months.

I will introduce you to my new clients in subsequent posts and will update you further on what is happening with my existing clients too with media coverage coming out in the next month.

Oh yes and on the 1st May I will be celebrating 14 years of RPR!
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Latest PR Coverage for Clients

Latest PR Coverage for Clients
I have been able to secure some great PR coverage for my clients during December and January. From writing a specific feature article for a health professional trade magazine to providing four page feature for a leading weekly consumer publication, the coverage has been varied but very specific and relevant to the client's key message to their customers. Looking forward to sharing more coverage with you in the coming weeks!

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Ta Dah! New RPR Website is Here!

Ta Dah! New RPR Website is Here!
After months of walking around with ideas in my head and notes in a journal, the new RPR website is here! A huge thanks to TDS Media who have made my website vision now a reality. Hopefully my passion for what I do and how I work with my clients is demonstrated though the website. But why not take a look and let me know what you think. www.rpr-marketing.co.uk
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